Explore Florence

Welcome to Florence, South Carolina…
A contemporary, southern belle of a city offering the amenities of a sophisticated metropolitan area with nearly 5,000 quality hotel rooms, unique shopping and a variety of fine restaurants, all served up with a relaxed, easy going style.

This thriving area still retains her southern charm and heritage. Nestled near the Pee Dee River and surrounded by scenic country vistas, Florence offers a wonderful array of recreational activities, live entertainment and beautiful parks along with its’ flourishing economic and business outlook.

Florence is home to community of 137,862 within the county and 269,103 within a 30 mile radius. The city offers several premier shopping plazas, developing downtown, new ballpark and tennis complex, two universities, and the 10,000-seat Florence Civic Center among countless attributes.

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