b.) vital statistics
1. population (city of florence) 30,248
2. median age: 36.8 years
3. ethnic profile: caucasian 52.7%
african american 44.8%
asian 1.2%
hispanic 0.8%
native american 0.2%
other 0.3%
4. median household income $35,388
5. unemployment rate 8.6% (november 2004)

c.) television ranking of your market.

newspapers:

name circulation
the state (daily) 119,000 (m-sat)
157,000 (sun)
morning news (daily) 36,000-38,000
the item – sumter (daily) 21,000
marion star (weekly) 6,500
lake city news and post (weekly) 2,400
hemingway weekly observer (weekly) 2,200
the messenger – hartsville (bi-weekly) 5,500
the dillon herald (bi-weekly) 8,800
the darlington news & press (bi-weekly) 6,200
the news journal-florence (weekly) 27,654

radio:

station format
cumulus
wynn-fm urban
wbzf-fm
wynn-am urban gospel
wcmg-fm urban adult contemporary
wmxt-fm classic rock
wfsf-fm contemporary hit music
whlz-fm new country

quantum
wdar-fm adult contemporary
wegx-fm country
wjmx-fm contemporary hit music
wjmx-am news-sports-weather & public affairs
wwrq-fm today’s rock
wgss-fm syndicated urban gospel

miller
wsim-fm oldies
wici-fm classic hits
wwkt-fm classic urban (old skool)
wdxy-am talk radio

e.) street marketing capabilities:

the florence civic center utilizes its multiple mailing lists to
disseminate information to the community. we also have the
capabilities to send mass emails to hockey season ticket holders.
we are also capable of listing events on the chamber of commerce’s
website event calendar. an outdoor scrolling marquee also
announces upcoming events. posting flyers and posters at local
businesses also allows us to inform the public of coming events.
finally, our new web site provides the patron the opportunity to
obtain facility information, directions to the building, calendar of
upcoming events, policies and procedures, plus links to hotels, cvb
and the greater florence chamber of commerce

f.) in –arena marketing:

our building has the ability to make announcements for future events
at all the hockey games and occasionally at other events. we also post
flyers and posters throughout the building for our patrons to see.
another added value for the promoter is our ability to get in-house
deals from the local media. our close relationship with the media
allows the promoter to gain perhaps more exposure than usual before
and during his/her event.

g.) ticket system-

h.) list the capabilities of your facility to e-mail or direct mail
advertising material for the promoter.

e-mails with the civic center (4200+ members).

civic center newsletter- monthly (15,000 copies distributed)

direct mail opportunities- the christian bookstore (7,000 members),
chamber of commerce (2000), economic development (200).

i.) billboards-

the civic center has a contractual agreement with adams outdoor to provide additional marketing exposure for the event. the five (5) boards rotate monthly.

j.) morning news- print advertising

the civic center has a contractual agreement with the local newspaper
to provide free advertising in the friday’s entertainment section for
upcoming events.

arena capacity (for concerts, family shows and motor sports)
concerts/family shows, without ice floor
360 capacity- 9736
180 capacity- 7000
half-house- 4230

hockey capacity- 7526
monster trucks- 6428
basketball capacity- 7686

capacity (for meetings, banquets, trade shows, small concerts)
exhibits: 152 – expo hall & meeting rooms
200- arena floor (29,000 sq ft.)

meetings: 1925 – expo hall & meeting rooms-theater style
975 classroom style –expo hall & meeting rooms
800-classroom style- arena floor
2000 –arena floor

banquets: 900 – expo hall/250 banquet/meeting rooms
1250-arena floor.

concert: 1400 –exhibit hall (theater style)

b.) facility fees and taxes
box office fee at $1.00 per sold ticket.
facility surcharge up to $1.00 per sold ticket, in lieu of a parking charge
facility surcharge is 25% base rent for the expo hall/meeting rooms.

c.) suites
the facility has 8 suites, with the civic center and hockey team
dividing the suites equally. the four (4) suites retained by hockey
includes hockey tickets. the suite holder may purchase tickets to other
events at the venue. the four (4) suites retained by the civic center
includes tickets to all events.

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